Women in Shakespeare's Merchant of Venice Essay

Women in Shakespeare's Merchant of Venice - Essay Example Undoubtedly, Shakespeare is the most famous and well known playwright of the English language and Merchant of Venice is one of his most performed plays even though the focus of the play is often the character of Shylock, the character of Portia remains quite important since she represents the highest values that Christian virtue could appeal to during the times. In this manner, the female characters become significantly more important than their male counterparts who may show weakness and even a defeatist attitude (Sanders, 1968). Portia outshines the men in the play particularly with regard to virtue since she remains dutiful to the orders of her dead father even though her heart tells her to do otherwise. She is divinely rewarded when the man she loves makes the right choice with regard to the lead, silver and gold boxes. Like many other Shakespearean women, Portia becomes an important character despite the presence of other strong characters such as Anotnio and Shylock. Even though the position of women in shakespeare’s times was not one which could have made this a realistic play, the approach taken by Shakespeare certainly makes Portia the strongest character. Interestingly, Shakespeare was living at a time when the most powerful ruler in Europe was a lady who founded the British Empire as it took shape for centuries to come. While the Christian dogma at the time may have seen women to be fickle, fragile and weak, a ruler as a woman meant that the qualities of Portia were completely natural since she certainly displays kingly virtues of intelligence and mercy. There is certainly some social hypocrisy in this situation since women had little rights in society at the time and even Portia was not the mistress of her own destiny, yet she saves Antonio and even ‘forgives’ Shylock after she has won her case. Portia eloquently describes the qualities of mercy which is a Christian ideal and is something heroes would show to their

The Difference between Traditional and New Law Enforcement Strategies Essay Example for Free

The Difference between Traditional and New Law Enforcement Strategies Essay Professor Maia Jefferson The law enforcement community plays an important role in our day-to-day lives. They are not only tasked with enforcing the laws, but they are also tasked with helping out the community in various ways. What happens when the traditional model of law enforcement is changed? Will there be any resistance from certain divisions of the police force? What will be the major factor for the success of a new program, if implemented? Under the traditional law enforcement model, officers are tasked with responsibilities such as patrolling the streets and reporting broken sidewalks, potholes, street, and traffic lights that need to be replaced. Under the new program called â€Å"Employing Creative Closure Strategies,† patrolling officers work with sergeants and lieutenants to review crime data and come up with the best solution to problems. In doing this, it allows officers to display their expertise in areas such as criminal investigation, traffic enforcement, drug suppression, and routine patrol. With any organization, change is going to come with resistance. Some of the major resistance would most likely come from senior members of the force. These members that have been around for awhile have probably seen many leaders want to â€Å"make their mark† by implementing their own ideas. These skeptics have probably accepted the idea that certain divisions are specialized in the area of expertise and that changing the way that they operate would disrupt the tempo of the force. However, most people agree that change is a good thing and can lead to improvement within the police force. The new changes would no doubt endure opposition on some levels, but there would also be many who would support them. The supporters would most likely be the officers that are directly affected by the changes. By allowing patrolling officers to work directly with investigators, the police officers would feel more important and more connected with the community. Moreover, the actual responsibility of investigations will be shared among the patrolling officers and the investigation team. The collaboration of these two units will not only save time, but also money. The success rate for the â€Å"Employing Creative Closure Strategies† program has been proven more effective than the traditional patrolling methods. The change held individual officers accountable for investigating and resolving crimes in their patrol area, which played a major role in their success. (Johnson, 1997) Productivity and case closure rates began to rise, proving that the patrol officers were capable of assuming more responsibility. After 14 months, the number of cases that were solved increased dramatically. The new program â€Å"Employing Creative Closure Strategies† has proven to be a step towards improving the way law enforcement patrols. With any change comes disbelievers, yet there is always room for improvement. The ultimate goal of law enforcement is to protect the community and its citizens. By implementing the new system, there will be an increased level of security and an opportunity for police officers to learn from each other by taking on more responsibility. Bibliography Johnson, R. A. (1997, November). Integrated Patrol: Combining Aggressive Enforcement and Community Policing. Retrieved from Federal Bureau of Investigation web site: www. fbi. gov

Caring For The Elderly Essay

Caring For The Elderly Essay In general, society considers the elderly as persons above the ages of sixty or sixty-five. This is usually the beginning of old age as a person becomes less active in political, social and economic affairs. Though there are elderly persons who are in good health and active members of their communities, majority are the ones whose physical and mental functions are on the decline. Since they are not able to get along on their own, majority of the elderly persons require attention and care from their loved ones as well as friends. Consequently, psychologists use the term elderly care to refer to the personal as well as medical attention that this group of the population receives. It is evident that elderly care takes a variety of forms, ranging from personal care such as feeding and dressing, to medical attention. In addition, the care that a family chooses for its elderly persons will depend on their needs. This is because some of the elderly persons may still be in good health while others may be frail. Consequently, some of them may require home-based care while others may need specialized attention in a nursing home or in a hospital. Whatever the case, the elderly do need some form of care. In this study, I shall focus on the American culture and the Asian culture, and make comparisons between the two, in relation to the aspect of caring for the elderly. For the Asian culture, I shall examine the Japanese. In both United States of America and Japan, the number of elderly persons is on the increase. This means that both governments have to consider and put in place the best mechanisms to cater for this group of the population. Different communities accord the elderly different forms of care, depending on how their cultures dictate. The way a community perceives old age will therefore affect the manner in which it treats the elderly. The responsibility of caring for the elderly in Caucasian and Japanese cultures lies mainly with the woman, because these societies consider her as an innate caregiver due to her maternal abilities and instincts. However, this is also due to the fact that, over the years, the woman has fewer opportunities in the economic scene, and as a result, she remains at home most of the time to take care of her children and the elderly. On the other hand, when the woman is able to access the labor market, she finds herself in positions where she has to provide care for others. Most nurses, school and hospital matrons are women. However, in the above cultures, children also participate in elderly care, as a form of compensation for the nurture their parents gave them when they were young. The American society places a lot of emphasis on staying young. Consequently, as Samovar et. al. (2009) notes we find a culture that prefers youth to old age. (p.71). This negative perception of old age makes the young people avoid staying together with the elderly and caring for them. The older adult population rather than the young adults are the ones taking care of the elderly. This explains why some families in the United States give over their old relatives to nursing homes. This does not however mean that the young cut all their links with their elderly relatives. They do provide support and maintain contact with them. The nursing homes are an option for the elderly people who have no family or relatives to look after them at home. This is especially the case for those who are physically handicapped and require the help of another person to take care of them. Though the nursing homes have become the choice for most families with elderly relatives, they do have their limitations. Some of these institutions for the elderly have become money-making ventures, therefore reducing their emphasis on the needs of the elderly. Poor hygiene and lack of trained medical personnel and quality treatment as well as poor feeding programs are some of the problems the elderly face in these nursing homes. Moreover, placing the elderly in nursing homes limits their freedoms as they have to follow the stipulated program. They cannot choose when to feed, sleep, interact with their fellow housemates and cannot keep their belongings. However, nursing homes for the elderly still remain the option for most American families, as there has not been much success with home-based care. On a positive note, the elderly persons in American society have more groups of friends and neighbors whom they can go to for support, than the aged people in Japanese society. This means that the American elderly are likely to receive care from their friends and neighbors, apart from their immediate family members. However, the Americans usually tend to give special care to their elderly only after they learn that the latter are facing a medical problem. However, since the family is still the main caregiver for the elderly, some of the American families employ professional nurses to take care of their old at home, instead of sending them away to nursing homes. Another reason for this is that, institutions for taking care of the elderly are expensive, and some of these families are not able to afford them. Moreover, some families opt to take their elderly to day nursing institutions, where they receive care throughout the day and then return home in the evening. This is suitable for those people who are working and cannot stay with the elderly relatives during the day as they have to report to work. It is also convenient for working adults who cannot afford specialized care for their elderly ones, either at home or in a nursing institution. In some instances, the elderly person may be able to live in his or her own house, and may be strong enough not to require specialized attention and care. In such cases, the family members of such an elderly person find a house near other aged people, in areas where the amenities they need on a day-to-day basis are readily available. This form of elderly care appeals to the community and involves them in taking responsibility for this group of the population. On the economic front, some of the big corporate organizations have introduced benefit schemes for their employees, in order to help them in caring for their elderly relatives. This is because most companies want to avoid losses in production, due to having employees who have to work while at the same time take care of their elderly relatives. Some companies also provide home-based care services for the elderly, but as a profit-making venture. This however, has a negative side to it as these privatized services are costly and not many families are able to afford them. On the other hand, Asian culture of the Japanese has a positive perception of the elderly. It teaches the children to respect and care for the elderly. The Japanese consider the family as the prime caregiver for their elderly, and in this case, it is usually a female member of the family who carries out this duty. This is because the Japanese believe that it is not in order to take the elderly to a nursing home as this is equivalent to neglecting ones responsibility of taking care of ones parents. This also makes the Japanese families give the required care to their elderly relatives throughout their old age, rather than only when they are facing a health problem. In the case of aged people who are not related to the family, Japanese wives or their daughters are the ones who tend to give their elderly friends the care they need. Sometimes, the daughters-in-law also give care to the elderly, especially if the patient is female. However, if other friends and non relatives are living under the same roof with the elderly persons, they may provide the necessary care to the latter. This is in contrast to the case of the American elderly who receive care from their family as well as friends and neighbors. In Japan, the activity of giving care to the elderly is mainly as an act of duty, rather than voluntary will. The caregiver considers this act as one that he or she has to give, and in most cases, the Japanese wife will provide the elderly attention at her husbands request. The dependence of the Japanese elderly on their immediate family is also evident in the fact that most of them rely on their spouses and their children for financial support. Since the Japanese believe that giving the elderly care is a womans job, the men usually leave this task to their wives. However, though the Japanese men are away from home most of the time, they also contribute to elderly care by giving their spouses financial as well as emotional assistance. Again, by participating in looking after their children, they allow their wives to find time to take care of the elderly members of the family. Elderly care in Japan still remains largely in the hands of the family, especially for those who are not sickly and in need of specialized medical attention. However, caring for the elderly at home is no longer the only option, and families have begun taking the old to nursing homes. This is due to a number of reasons such as the aging of the family members providing the care as well as the increasing involvement of the Japanese women in formal training and employment. Moreover, Japanese families are not living in large numbers as they did in the past. However, the number of nursing homes for the elderly and professional caregivers is on the decrease because of the Japanese belief that it is the immediate family which bears the responsibility of taking care of their elderly relatives. The elderly who are in need of very little personal and health care remain at home, but get visits from personnel who attend to them. This happens either a few times a week or every day depending on the needs of the elderly person. Due to the rising demand for health caregivers for the elderly, Japan has sought the help of care personnel from the Philippines. These caregivers are more experienced and are willing to work at a low pay. Due to the increase in the elderly population, financial resources have not been enough to allow families to put their relatives under specialized care at home and in nursing institutions. It is due to this situation that hospitals in Japan have offered to accommodate the elderly who are in need of both personal as well as medical attention. This way, the elderly in Japan can access long-term care. Though on a small-scale, the Japanese elderly engage in volunteering programs where they offer services to the community and in turn, they receive personal as well as medical care. There are however some similarities in the aspects of elderly care in American and Japanese cultures. Care for the elderly is still one of the concerns of both the United States and Japanese governments, though they differ in their policies. America gives priority to provision of medical attention, pension for retirees and shelter, while the Japanese government came up with policies to put in place insurance for every citizen including the elderly, for a long-term period. In both countries, the increase in aging members of the population has put a lot of pressure on the medical as well as retirement schemes. However, technological advances in medicine have increased and they are being used to improve the life-expectancy levels of the American and Japanese aging populations. Again, since women are increasingly going into formal employment, the men in both countries are also becoming more and more involved in elderly care. In conclusion, due to lifestyle changes, many people have started living in smaller groups and families, and are also located far from each other. Consequently, caring for the elderly can no longer be the responsibility of the immediate family alone, but has to be a prerogative of governments, non governmental organizations as well as private institutions.

Provider of Online Academic Tutorials :: Business Plan

Section 1 Executive Summary: As the title suggests, this business is about providing tutorials to pupils and/ or students on any subject given in a course curricula. The key to operating the business is a customized server where client pupils/ students key in their questions/ assignments and sent out; and the server in turn, provides the answers/ solutions in interactive mode. The server is a storage bin and at the same time an â€Å"information refinery† where all school books and teacher lesson plans are put to order. The money part of this business is in subscription fees. The fees will vary from one tutorial program to another and on the need and time service of an online tutor. Section 2 Business Description: Mission Statement: â€Å" To be the best providers of Online Academic Tutorials† As students, we have been through all the struggles of having to manage time. We students do not only devote ourselves into our academics. We have other certain things to do like e.g. Extracurricular Activities, Leisure Time and etc. In fact, most students nowadays get so stressed out that they are not able to perform to their utmost capacity so we have thought of creating an Online Academic Tutorial. This would not occupy much of the student’s time since it enables students to focus on their vital topics/ areas they are concerned about and it would actually result in to making them more efficient and productive rather than studying the entire scope of the topic, which are advocated in tutorial centers. Proposed Legal Form; Partnership of three people for a start and as subscriber base reaches a critical mass will convert into a corporation. Our entry strategy will be person-to-person solicitation of accounts/ subscribers/ advertisers tie up with schools for group discount rates and as for product research and development, we will develop a product niche in so- called exact Sciences; Physics, Mathematics, Algebra, Calculus and Geometry. Section 3 Marketing Analysis: The trade of education services; Philippine education has been the object of several studies over the past decades. Most of these studies were focused on issues concerning access and equity, quality and excellence, relevance and responsiveness, financing, and governance.

performance apraisal critique Essay -- essays research papers

The performance appraisal system used by our organization is done annually. The purpose of the review is for employee as well as manager, to aptitude performance from the past year relating to the specific responsibilities and objective of that employee. This gives the opportunity for managers to give feedback on the strengths and development areas that are summarized from that previous year. Employees must also use this opportunity to give feedback on how they can best perform and develop themselves. This Annual review period is an opportunity to communicate and work together to build unity in the workplace. Realistic plans may be made for the employee’s development and growth.   Ã‚  Ã‚  Ã‚  Ã‚  The supervisor and the employee review the job description standards and compare the employee’s accomplishments against the standards set. The data comes from established performance metrics, employee self-assessment and customer or coworker feedback from daily activities.   Ã‚  Ã‚  Ã‚  Ã‚  There are five levels of the performance rating. Outstanding is the highest rating. To get an outstanding rating means the employees contribution to the business far exceeds requirements. The employee is personally committed to the company’s mission, values and goals at a consistent level. The employee takes the initiative to identify challenging work goals and tries to find solutions. The employee’s quality is never a question, even under challenging situations.   Ã‚  Ã‚  Ã‚  Ã‚  The next rating is an excellent rating. The employee who receives an excellent rating produces more than required. The employee takes the initiative in developing and finding challenging work goals. Each responsibility is finished with quality and on time. That employee needs little direction or supervision. The employee thinks beyond the details of the job and contributes to the objectives of the department. All of the employee’s decisions and actions are higher than expectations.   Ã‚  Ã‚  Ã‚  Ã‚  The next level of rating is commendable. This employee performs what is expected of an experienced individual in the department. The employee’s errors are minimal and they have learned from their mistakes, some improvements from them are expected. They schedule projects and work on problems in an orderly manner. They understand suggestions and recommendatio... ...sp;These conditions do not empower employees. Employees are told what to do and they have a small amount of insight on what their actions are contributing to. Employees feel powerless; we are reluctant to take the initiative for fear of doing the wrong thing. We do our jobs as told, and have little sense of personal responsibility or commitment. Our goals are set for what is measurable rather than what goals are important. We have very few interactions with our manager over the course of the year to discuss how things our going. Employees have lack of information about the company’s goals. We are discouraged from asking for help or coaching assistance from our supervisor. Our goals are assigned to us without mutual agreement.   Ã‚  Ã‚  Ã‚  Ã‚  We must change the organization to give employees the understanding for how our work contributes to the organization. Employee’s goals are achieved by our freedom to choose the best way to take on these goals. Supervisors must be supportive and actively coach employees. There must be minimum supervisor control and interests of discovering better ways of working. When employees discover this, it will be reflected in our reviews.

Capote/Krakauer Comparison :: essays papers

Capote/Krakauer Comparison Essay The most important thing any writer can do is to give their characters a feel of dimension to make them seem real. Although Capote and Krakauer do that in very different ways in In Cold Blood and Into Thin Air, they both reached the same end result: characters you believe. They give them thoughts, faces and personalities. They don’t portray everyone as flawless, they display the faults and the little quirks. They give them life through words, making these stories believable. Despite the fact both incidents happened years before each book was written, the use of detailed facts and personality profiles make each story seem incredibly realistic. But while Capote chooses to write an entirely objective piece, Krakauer relies heavily on personal opinion and experience, creating two very distinct frames of mind and causing the reader too see the characters in each book very differently. In 1959 the Clutter family was murdered in a tiny Kansas town called Holcomb. Six years later Truman Capote wrote a very detailed book about the whole case, from the day of the murder to the court case prosecuting the two murderers, Dick and Perry. Although he wasn’t there when the four murders happened, through word choice, description and characterization he creates an accurate portrait of the many intense events surrounding such a tragic story. In comparison, in 1996 esteemed climber Rob Hall led an expedition of moderately experienced climbers attempting to climb Mt. Everest, only to result in disaster and the loss of nine people’s lives. Jon Krakauer was a member of that expedition, and wrote a piece about the misadventure for Outside magazine. Feeling there was more to be said, soon after he wrote a book. Krakauer takes a similar approach as Capote, yet inserting more opinions and less of a feeling of objectiveness to his characters. This is most likely since Krakauer was living Everest first hand, as opposed to Capote who put himself into the environment years later, picking up details here and there instead of relying solely on memory and friends. One of Capote’s greatest strengths is to create thought for his characters, making it almost appear as if he knows what they are thinking. All summer Perry undulated between half-awake stupors and stickly, sweat-drenched sleep. Voices roared through his head; one voice persistently asked him, â€Å"Where is Jesus? Where?† And once he woke up shouting, â€Å"The bird is Jesus! The Bird is Jesus!† (381) This selection almost creates a feeling that Capote is talking about himself as opposed to a man he never met. Capote/Krakauer Comparison :: essays papers Capote/Krakauer Comparison Essay The most important thing any writer can do is to give their characters a feel of dimension to make them seem real. Although Capote and Krakauer do that in very different ways in In Cold Blood and Into Thin Air, they both reached the same end result: characters you believe. They give them thoughts, faces and personalities. They don’t portray everyone as flawless, they display the faults and the little quirks. They give them life through words, making these stories believable. Despite the fact both incidents happened years before each book was written, the use of detailed facts and personality profiles make each story seem incredibly realistic. But while Capote chooses to write an entirely objective piece, Krakauer relies heavily on personal opinion and experience, creating two very distinct frames of mind and causing the reader too see the characters in each book very differently. In 1959 the Clutter family was murdered in a tiny Kansas town called Holcomb. Six years later Truman Capote wrote a very detailed book about the whole case, from the day of the murder to the court case prosecuting the two murderers, Dick and Perry. Although he wasn’t there when the four murders happened, through word choice, description and characterization he creates an accurate portrait of the many intense events surrounding such a tragic story. In comparison, in 1996 esteemed climber Rob Hall led an expedition of moderately experienced climbers attempting to climb Mt. Everest, only to result in disaster and the loss of nine people’s lives. Jon Krakauer was a member of that expedition, and wrote a piece about the misadventure for Outside magazine. Feeling there was more to be said, soon after he wrote a book. Krakauer takes a similar approach as Capote, yet inserting more opinions and less of a feeling of objectiveness to his characters. This is most likely since Krakauer was living Everest first hand, as opposed to Capote who put himself into the environment years later, picking up details here and there instead of relying solely on memory and friends. One of Capote’s greatest strengths is to create thought for his characters, making it almost appear as if he knows what they are thinking. All summer Perry undulated between half-awake stupors and stickly, sweat-drenched sleep. Voices roared through his head; one voice persistently asked him, â€Å"Where is Jesus? Where?† And once he woke up shouting, â€Å"The bird is Jesus! The Bird is Jesus!† (381) This selection almost creates a feeling that Capote is talking about himself as opposed to a man he never met.

Samsung Distribution Channel

Samsung marketing strategy in china Nowadays, China’s communication industry is developing rapidly, and China has become the biggest mobile phone market all over the world. There are many international renowned mobile phone manufactures and local producers in this market and these companies are competing fiercely in China’s mobile phone industry. It is known that, in 1999, when the domestic mobile phone brands entered the mobile phone market, few people had expected that the domestic mobile phone brands would survive in this market. However, with the passage of time, the local brands made great development and their total market share surpassed that of the international mobile phone giants including Nokia and Motorola. In 2001, the market share of domestic mobile phone was 15%; in 2002, the rate was more than 30%; and in 2003, the market share rose to more than 50%, which was a historical breakthrough for the domestic brands. However, since 2004, the condition of China-made mobile phones has become negative. As the competition in this market gets fiercer, foreign mobile phone manufactures are consistently developing new brands and improving their distribution channels, and the domestic brands have lost the once-owned channel advantages. Because of some problems of domestic mobile phone industry, the market share rate has dropped dramatically, and most of the domestic mobile phone companies have suffered great losses. What was worse, some domestic mobile phone enterprises such as PANDA, EASTCOM, and SHOUXIN were so badly defeated that they were out of the Chinese mobile phone market. In this market with fierce competition, Samsung–a Korean mobile phone brand has developed quickly in recent years and continuously won the first place in market share. As one of the world’s top three major mobile phone manufacturers and the Korea phone leader, Samsung mobile phone’s product concept is â€Å"fashion-leading technology†. Its brand development strategy is to create the best products in the world. Samsung has created many number ones, such as the world’s first mobile phone that has a rotating screen–SGH-V200, the world’s first MP3 phone, the world’s first TV phone, watch phone and the world’s first CDMA/GSM dual-mode mobile phone. Samsung mobile phone is taking the high-end product strategy, which is different from Nokia and Motorola. In the high-end electronics market, Samsung is always the first to launch a variety of superior products and it always makes high profits by virtue of time advantage. In China in the year 2008, Samsung introduced 20 models of mobile phones, of which the appearance, the function and the quality are designed with advanced concepts, innovative technologies and world-class standard. Samsung mobile phones are always popular in China and the other countries all over the world. The success of the Samsung mobile phone enterprise in China lies in its unique industry background and professional strengths, and the company also benefits from research and development and the marketing strategies which are compatible with the environment. Marketing strategy is the marketing logic whereby the company hopes to achieve its marketing objectives, which includes special strategies for target markets, positioning, the marketing mix and marketing expenditure levels. Once the overall competitive marketing strategy is set, the company is ready to begin planning the details of the Marketing Mix, one of the major concepts in modern marketing. The Marketing Mix consists of many variables that the company should do to increase its product demand. These variables are known as the 4Ps: product, price, promotion and place (distribution). The reasonable Marketing Mix could help the company to establish strong positioning in the target markets. Based on the understanding of the importance of 4Ps Marketing Mix and its impact on China’s mobile phone industry, this paper is divided into five chapters. Chapter one is the introduction. It briefly introduces the research background and its academic and practical implications. Chapter two is the thorough analysis of current domestic mobile phone market. After the introduction to China’s mobile phone development history, this chapter mainly analyzes the internal and external environment of China’s mobile phone industry by virtue of the SWOT Analysis Method. Though the analysis, it is known that domestic mobile phones have some advantages, such as the cost advantage, localization advantage and fast market reaction advantage. The weaknesses of the domestic mobile phones are that the core technologies are weak, mobile phone qualities are not guaranteed, there is serious product homogenization and most of the domestic mobile phone enterprises are on a small scale. It is certain that the local mobile phone industry has many opportunities for its development, which include the sound economic conditions, the support from the government, the coming of 3G era and the coming of phone replacement rush. However, domestic mobile phone companies do face some threats, such as the threats from copycat mobile phones and the international mobile phone’s fierce competition. Chapter three is the introduction to Samsung mobile phone and the analysis of its successful marketing strategies in China. In this chapter, it is known that Samsung’s successful marketing strategies could mainly be expressed by the variables in its Marketing Mix. In product, Samsung is always focusing on producing high quality products to build strong brand image and enhance the brand value, offering perfect after sale services to own good reputation, launching continuous product innovation to maintain brand image and brand vitality and supplying distinctive and fashionable designs to maintain brand differences. In price, Samsung has effectively assessed the value and the quality of its digital electronic products, the importance of the product’s unique, stylish design and knows that the consumers are willing to pay high price for such products, and therefore it adopted the skim pricing strategy. In channel strategies, Samsung has always insisted on national agents, and it has prudently selected the national agents to do its distribution. In terms of the promotion strategies, Samsung always focuses on unifying advertising agencies and launching a series of effective advertising campaigns. Two of its excellent promotion strategies are launching a variety of sports sponsorship, focusing on Olympic TOP Program and making use of entertainment activities to enhance fashion marketing, which proved to be qui te effective. Chapter four concluded some implications to the local mobile phone industry. It is suggested that, in terms of the product, the domestic manufactures should master and develop core technologies, enrich the product line and produce more high-end products. Besides, the mobi